Thursday, 22 April 2010
RateMyOlives.com
Journey to the Podium
Marc Burden’s practice is primarily concerned with investigating the fleeting moments when our outward façade is dropped and we are briefly vulnerable to the gaze of the world.
Sport is one of the arenas in life when this outward mask is most in evidence, a shield of impregnability and focus to those around, his pieces attempt to pierce this in the moments of the athletes sacrifice and physical exhaustion.
Intervals 3 and 9 High Definition Video – duration 1 min 10 seconds
Intervals employs super slow motion video to consider not only the fleeting moment of the photograph but intrinsically to investigate the point of the athlete’s physical limit, the point in which the body cannot go on, the point from which the body recovers and becomes stronger.
Thursday, 15 April 2010
Discovery Channel, Berghaus and Crab
Our Berghaus viral continues to impress. The game and microsite has been showcased on Planet You - The Discovery Channel.
Take a closer look here if you scroll to 1:37 you can see the viral in all it's glory.
Monday, 5 April 2010
Climb the Asgard - Berghaus & Crab climb to new heights
The Asgard Project is a ground breaking film which follows top climber Leo Houlding's ambitious expedition to make the first free ascent of Mt Asgard's daunting north face - regarded as one of the most difficult big walls in the world.
Working with leading film maker Alastair Lee the DVD of this unrelenting epic is available to order your here now.
For most of the year the fjords on Baffin Island are filled with frozen sea ice, but for a short period in the summer the ice melts and with 24 hours of daylight the area becomes a climbers paradise with mile high granite walls and amazing scenery.
Berghaus Athlete Leo Holding and his team supported by Berghaus wanted to engage a wider audience and bring this amazing feat of skill, endurance and film making to all.
Crab Creative with help from the team at Berghaus developed an in depth online game allowing users to catch snap shots of training, the equipment used and a game which expressed some of the dangers faced by the climbers.
To play the game click here
Screen Shot of initial Game Screen
User are invited to log in to their facebook account
The gamer can select either to dive into the Asgard climb or learn a few tricks and tips in the training area
Training video clip plays and the user can hear the climbers explain the training and what they are expecting on Mount Asgard.
Game screen, adjust your skill set, view the clothing and gear that helped make the ascent possible.
Screen shot of the gear section in this example the user is viewing the Rucsac details. Each item also has an accompanying film clip.