SEO & Keyword Research

The first step for search engine optimization is the identification of keywords that pay. It is absolutely necessary to research and find the right keywords and keywords phrases that will attract clients via search engines.

Proposition development

Many companies decide to publish a web site at some point and have it wok as an online brochure. This type of web site does not do a lot more than an actual brochure does for the offline promotion campaign of the company.

The problem with these web sites are that they do not have much to offer since their limited functionality and scope allows to them to work only as an online catalogue. One other problem is that they do not bring a lot of traffic since they are not designed nor in user cantered neither in search engine friendly way.

Companies that own this kind of web sites often decide that their web site needs to act more as promotional tool and since everybody talks of SEO and how effective it can be, they decide they should have a SEO campaign as well to improve sales.

At this point SEO can be still an effective tool, however these practices should be avoided because demand too much time and effort to bring effective results. The best way to succeed in search engine optimization is to build it into your business development strategy from the very outset.