Thursday 22 April 2010

RateMyOlives.com



A little side project Al, Will and myself are currently playing with. Olives are a bit of a passion for us, so we thought we'd create a site.

Journey to the Podium

Marc Burden’s practice is primarily concerned with investigating the fleeting moments when our outward façade is dropped and we are briefly vulnerable to the gaze of the world.

Sport is one of the arenas in life when this outward mask is most in evidence, a shield of impregnability and focus to those around, his pieces attempt to pierce this in the moments of the athletes sacrifice and physical exhaustion.

Intervals 3 and 9 High Definition Video – duration 1 min 10 seconds

Intervals employs super slow motion video to consider not only the fleeting moment of the photograph but intrinsically to investigate the point of the athlete’s physical limit, the point in which the body cannot go on, the point from which the body recovers and becomes stronger.

What the project was about:
Essex County Council commissioned eight artists to ‘Adopt an Athlete’ and create an artwork that marks their Journey to the Podium or at least to the 2012 Games.

Video edited by Alex Harding
Supported by Crab Creative

Thursday 15 April 2010

Discovery Channel, Berghaus and Crab


Our Berghaus viral continues to impress. The game and microsite has been showcased on Planet You - The Discovery Channel.
Take a closer look here if you scroll to 1:37 you can see the viral in all it's glory.


Monday 5 April 2010

Climb the Asgard - Berghaus & Crab climb to new heights

The Asgard Project is a ground breaking film which follows top climber Leo Houlding's ambitious expedition to make the first free ascent of Mt Asgard's daunting north face - regarded as one of the most difficult big walls in the world.

Working with leading film maker Alastair Lee the DVD of this unrelenting epic is available to order your here now.

For most of the year the fjords on Baffin Island are filled with frozen sea ice, but for a short period in the summer the ice melts and with 24 hours of daylight the area becomes a climbers paradise with mile high granite walls and amazing scenery.

Berghaus Athlete Leo Holding and his team supported by Berghaus wanted to engage a wider audience and bring this amazing feat of skill, endurance and film making to all.

Crab Creative with help from the team at Berghaus developed an in depth online game allowing users to catch snap shots of training, the equipment used and a game which expressed some of the dangers faced by the climbers.

To play the game click here

Screen Shot of initial Game Screen


User are invited to log in to their facebook account


The gamer can select either to dive into the Asgard climb or learn a few tricks and tips in the training area


Training video clip plays and the user can hear the climbers explain the training and what they are expecting on Mount Asgard.


Training mode starts


Intro film to the Asgard game


Game screen, adjust your skill set, view the clothing and gear that helped make the ascent possible.


Screen shot of the gear section in this example the user is viewing the Rucsac details. Each item also has an accompanying film clip.


Game play


Click here to have a go