With films from the major studios - Paramount Pictures, Warner Bros and MGM. Apple TV comes of age.
700 films are currently available including I Am Legend and Hitman, and over 100 are available in high definition formats. Films can be downloaded to a PC or Mac and then transferred to Apple devices like an iPod or AppleTV. They’re also fairly reasonably priced at £10.99 for new releases and £6.99 for classics, or you can rent for between £2.49 and £3.49, with high definition versions costing just £1 more across the board.
If you rent a movie you’ll find you have 30 days to start watching, or 48 hours once you have, before DRM kicks in, though there’s no limit to how many times you watch it in that period.
Unfortunately we’re still paying quite a bit more than our friends in the US, whose rentals cost around half the price. Steve Jobs has blamed this on VAT and the price of doing business in good ol’ Blighty. – Paul Lester
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