Monday, 11 May 2009

Life before D&AD


Blog post from Mike Dempsey's blog

'Back in 1963 seventeen graphic designers got together to produce a book. In the introduction it sets out three main points: ‘To demonstrate the effective use of graphic design in commercial and social contexts: to encourage the wider employment of the graphic designers’ particular skills and aptitudes: and to define, if only by implication, attitudes and approaches to graphic design current in England at this time.’ Clearly pithy copywriting was low on the agenda at that point. But the work featured from these young, thrusting twenty and thirty somethings was pretty revolutionary when most graphic designers were still know as, ‘commercial artists’. The book was designed by Derek Birdsall and could only stretch to two colours. But for all that we can see the geneses of British graphics on the pages of this slim volume. All the key names are there: Denis Bailey, Derek Birdsall, George Daulby, George Mayhew, Peter Wildbur, Ian Bradbery, David Collins, Bob Gill, Alan Fletcher, Colin Forbes, Sidney King, Roy Kinneir, Margaret Calvert, Romek Marber, Barry Trengrove and Tom Wolsey. The industry was far smaller and more intimate then. Now we're bursting at the seams. Here are a series of spreads from the book...'


Long-Exposure Shot of a Roomba's Path Shows Beautifully Organized Chaos


Ever wonder what the path of a Roomba looks like as it cleans your house? It's an amazing combination of randomness and precision, as shown by this long-exposure shot.

The shot was taken by shutting off all the lights in the room for 30 minutes and taking a long exposure of the path the Roomba took while cleaning up. It's beautiful and surprising. I always assumed it worked with using some sort of grid, but that clearly isn't the case at all. [via Gizmodo]


Friday, 8 May 2009

Selgas Cano Architecture Office


Who wouldn't want to work in a studio like this!

More Pics & Info HERE


Summer Coke Cans


Coca-Cola has introduced 5 limited edition can designs for summer.

Click here for detailed pics & info
Via TrendLand


Wednesday, 6 May 2009

Crab's on Twitter



For a while now, us Crab folk have been advicing towards Twitter, following friends and feeds as well as Tweeting our personal lives... but now the Crab Blog has a Twitter feed.

Follow all of the updates you see here, plus many more on our Twitter feed, just click on this link
or follow @CrabCreative

For information on how to setup a Twitter account click here, and if you're struggling or don't know who to follow, send us a comment and we'll try to help.

Tweet Tweet.

Wednesday, 29 April 2009

SEO & Keyword Research

The first step for search engine optimization is the identification of keywords that pay. It is absolutely necessary to research and find the right keywords and keywords phrases that will attract clients via search engines.

Proposition development

Many companies decide to publish a web site at some point and have it wok as an online brochure. This type of web site does not do a lot more than an actual brochure does for the offline promotion campaign of the company.

The problem with these web sites are that they do not have much to offer since their limited functionality and scope allows to them to work only as an online catalogue. One other problem is that they do not bring a lot of traffic since they are not designed nor in user cantered neither in search engine friendly way.

Companies that own this kind of web sites often decide that their web site needs to act more as promotional tool and since everybody talks of SEO and how effective it can be, they decide they should have a SEO campaign as well to improve sales.

At this point SEO can be still an effective tool, however these practices should be avoided because demand too much time and effort to bring effective results. The best way to succeed in search engine optimization is to build it into your business development strategy from the very outset.